The Annual Mercedes Lux Gala

Where Automotive Excellence Meets Elegance

Next Event: September 14-16, 2025 • Casino de Monte-Carlo, Monaco

85% of spaces filled • Only 75 spaces remaining

Register Now

About The Event

The Annual Mercedes Lux Gala is an exclusive gathering celebrating automotive excellence and luxury lifestyle, hosted by Mercedes-Benz at Europe's most prestigious venues.

Each year, we select a different iconic casino facility to create a unique atmosphere that blends elegance, innovation, and sophistication, providing the perfect backdrop for unveiling the latest Mercedes-Benz masterpieces.

This invitation-only event offers attendees the opportunity to experience Mercedes-Benz vehicles, participate in exclusive auctions, engage in professional networking, and enjoy curated entertainment in a sophisticated environment.

Mercedes Event Showcase

Previous & Upcoming Venues

2025 Venue Details

Casino de Monte-Carlo Interior

Casino de Monte-Carlo

Place du Casino, 98000 Monaco

The legendary Casino de Monte-Carlo, an icon of luxury and sophistication since 1863, will host our 2025 event. This Belle Époque architectural masterpiece offers an unparalleled setting for showcasing Mercedes-Benz excellence.

The event will utilize several prestigious spaces within the venue, including:

  • Salle Médecin: Main showcase area for vehicle displays
  • Salle Empire: Gala dinners and executive presentations
  • Atrium: Networking receptions and welcome events
  • Private Salons: One-on-one sessions and exclusive viewings

Entry Requirements

  • Valid Photo ID Required: Passport or National ID Card will be verified upon arrival
  • Dress Code: Formal business attire or cocktail dress (no sportswear or casual attire)
  • Age Restriction: Strictly 21+ only (ID verification mandatory)
  • Invitation: Confirmed registration with valid QR code

Please note that access to the venue is strictly controlled. All attendees must present a valid photo ID matching their registration details. No exceptions will be made to entry requirements.

Facilities

WiFi
Valet Parking
Accessibility
Concierge
Dining
Security

Event Schedule

10:00 - 12:00

VIP Registration & Welcome Reception

Exclusive reception with champagne and canapés for arriving guests

13:00 - 15:00

Mercedes-Benz Executive Presentation

Future of luxury mobility and unveiling of new concepts

16:00 - 18:00

Private Vehicle Viewings

One-on-one sessions with Mercedes-Benz product specialists

19:30 - 22:00

Gala Dinner

Fine dining experience with Michelin-starred chef

09:00 - 11:00

Luxury Driving Experience

Test drive the latest Mercedes-AMG models on scenic routes

12:00 - 14:00

Executive Networking Lunch

Connect with industry leaders and Mercedes-Benz executives

15:00 - 17:00

Innovation Showcase

Interactive display of Mercedes-Benz latest technology

18:00 - 21:00

Private Auction Preview

Exclusive preview of rare and limited-edition Mercedes models

10:00 - 12:00

Design Masterclass

Session with Mercedes-Benz Head of Design

13:00 - 15:00

Luxury Auction

Bidding on rare Mercedes-Benz collectibles and experiences

16:00 - 18:00

Closing Ceremony

Announcement of next year's venue and farewell reception

Mercedes-Benz Showcase

2024 G63 AMG

2024 G63 AMG

The ultimate off-road performance SUV with unmatched presence

2025 AMG GT

2025 AMG GT

Performance redefined with exhilarating power and precision handling

2024 C-63 AMG

2024 C-63 AMG

Revolutionary hybrid performance in a compact luxury sedan

2025 GLE

2025 GLE

Refined luxury SUV combining versatility with cutting-edge technology

2025 E-Class

2025 E-Class

The business-class sedan with innovative technology and timeless elegance

2025 Maybach SL

2025 Maybach SL

The ultimate expression of open-top luxury and unrivaled craftsmanship

Registration

The Annual Mercedes Lux Gala is an exclusive, limited-capacity experience with only 500 spaces available. Request your invitation by completing all registration steps below.

1. Personal
2. Professional
3. Preferences
4. Verification

Personal Information

Professional Information

Preferences & Interests

Verification

ID Verification Required

For security and verification purposes, all attendees must present valid photo identification matching their registration details upon arrival at the event. No exceptions will be made.

Acceptable forms of ID include:

  • Passport
  • National Identity Card
  • Driver's License (with photo)